We were awarded with the Superbrands award this year again!
This latest recognition for the most outstanding brands is particularly important for us because it proves that our company performed excellently during the pandemic, and the WESSLING brand is still considered an exceptionally strong brand.
The Expert Committee of the Superbrands Hungary gave out the Business Superbrands awards for the eleventh time this year. This award recognizes the most outstanding brands of the business sector (B2B), Hungarian companies which mainly do business with other companies, organisation, not only with consumers.
On the basis of the Bisnode database, and on the recommendations of important Hungarian professional organisations and associations a list is created with about 4000 brands, which are screened financially and professionally before the committee decides.
“Recently there have been great power changes on the market between the brand makers and the consumers. Therefore now it is not enough to make good products – consistent brand building requires ethical corporate behaviour, transparency and to treat the consumers as partners” said Fekete Zoltán, the secretary-general of the Hungarian Brand Association. Barna Tamás, managing director of Republic Group emphasized that the key strength of the Superbrands award is the fact that it is not a self-appointed selection. All of the important brands are evaluated.
This award is particularly important for WESSLING because it recognizes the work the company group and the Hungarian company have been doing for almost 30 years: our work is fast, precise, authenticated, we are a financially stable, continuously developing organisation which employs the best workforce, we pay great attention to social responsibility and scientific communication. In the pandemic we further enhanced our efforts in the fields of brand representation and online presence.